Riot Video games introduced that Ok-pop group NewJeans will carry out the 2023 League of Legends World Championship anthem, “GODS.” The event is ready to kick off with play-ins on October 10 in Seoul, South Korea. The anthem will launch on October 3 at 10pm PT / October 4 at 2pm KST.
NewJeans collabs with Riot Video games
“The Worlds Anthem is the rallying cry for our neighborhood yearly, and we’re so excited to accomplice with NewJeans to ship this unbelievable second,” stated Carrie Dunn, international head of inventive, esports at Riot Video games. “Between Worlds going down in Korea and NewJeans’ meteoric rise, this partnership felt fated as a real cultural celebration. ‘GODS’ juxtaposes epic and intense manufacturing parts with NewJeans’ stunning and highly effective vocals – conveying each the grind and the glory that awaits our gamers at Worlds.”
Riot Video games principal composer Sebastien Najand and Alex Seaver of Mako wrote “GODS.” Seaver has a protracted historical past working with Riot Video games. His co-writing credit embody “Legends By no means Die,” “RISE,” “Awaken,” and a number of songs on Netflix’s Arcane soundtrack.
NewJeans is a comparatively new Ok-pop lady group, debuting in July 2022. The group’s title is a double-entendre alluding to a recent tackle a timeless sound and picture. The quintet holds the Guinness World Report for the Ok-pop act to achieve 1 billion streams on Spotify within the shortest period of time since debut. Riot tapping the group for its Worlds anthem (and opening ceremony) can be a serious draw for reside audiences in Seoul.
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“GODS” additionally marks the tenth anniversary of League of Legends Worlds anthems. NewJeans will be a part of prime artists like Think about Dragons, Zedd and Lil Nas X who collaborated with Riot for its 9 earlier anthems. This collaboration would be the newest instance of Riot’s investments into the intersection of music, video games and fandom.
Esports storytelling
Like some previous anthems, the music video for “GODS” will inform the story of League of Legends’ professional gamers. This yr, the video will observe the story of Korean professional participant Kim “Deft” Hyuk-kyu. Deft’s professional profession started a decade in the past. Final yr, the bot laner led DRX to victory at Worlds 2022. Notably, Deft overcame his longtime rival, former highschool classmate, and esports legend Lee “Faker” Sang-hyeok of T1 Esports.
“We don’t wish to spoil an excessive amount of of the music video, however anticipate to see acquainted faces and unforgettable moments reimagined as we observe Deft’s story from its starting in 2013 to his victorious World Championship final yr,” Dunn stated. “Allies changing into adversaries is a narrative all athletes can relate to, and we predict ‘GODS’ will set the stage for what’s sure to be an unbelievable Worlds.”
Final yr, Deft’s underdog victory in an epic five-game grand finals result in new viewership information in line with Esports Charts. Nevertheless, San Francisco is an inconvenient time zone for European and Asian viewers to observe reside, which stored the general occasion from reaching its full potential.
Worlds 2023 might see each Deft (now on Dplus) going through off once more towards Faker and T1 — if Faker’s wrist holds up. Holding the occasion in Korea will make League of Legends Worlds 2023 extra accessible for key areas — significantly native followers invested in Deft and Faker’s rivalry.
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