Korean skincare model Dr.Jart+ has tapped Ok-pop septet Enhypen as its first international ambassadors.
The boy band makes their debut within the model’s “Supercharged restore, Cicapair” marketing campaign, inaugurating the reimagined Cicapair Assortment, which tackles redness and now options extra skin-boosting components, like allantoin.
“Dr.Jart+ is a tradition model and Enhypen is a tradition band. With Korean tradition — particularly Ok-pop and Ok-beauty — on the forefront of worldwide tendencies, we knew this was the proper second to pair the thrilling vitality of Enhypen with the artwork and creativity of Dr.Jart+,” stated Sunny Ka, senior vice chairman, international advertising on the model.
The collaboration comes amid Enhypen’s ongoing “Destiny” world tour, and, past upgraded formulation marks the addition of a fifth inventory maintaining unit to the gathering: Cicapair So Soothing Remedy. The brand new product will launch direct-to-consumer in January for $42 and is claimed to comprise a potent dose of the franchise’s centella asiatica-powered Cica Complicated, aiming to replenish and restore pores and skin barrier well being.
“We hope to introduce the ability of our Korean skincare innovation to a spread of latest audiences, together with individuals new to skincare and sweetness, Ok-culture fanatics and rising younger trendsetters,” Ka stated.
A shopper favourite since its introduction in 2016, Dr.Jart+’s Cicapair has reached new ranges of recognition due to TikTok, the place the #Cicapair hashtag counts greater than 73 million views.
Every member of Enhypen — Ni-ki, Sunghoon, Jungwong, Heeseung, Sunoo, Jake and Jay — will “play a singular function” in bringing the partnership to life, stated Ka, including the model goals to “proceed prioritizing creativity and innovation that end in enjoyable, participating methods to attach with our shopper all over the world.”
Dr.Jart+ is the most recent amongst many magnificence and style manufacturers to faucet into the ability of Ok-pop because the style more and more sweeps music listeners and popular culture aficionados throughout the globe. This month, Louis Vuitton signed Ok-pop band Le Sserafim as ambassadors, and, following the discharge of their mini-album, “Darkish Blood,” earlier this yr, Enhypen joined forces with Prada.
