Itemizing suppression can tank your gross sales and natural rating on Amazon. If certainly one of your listings is suppressed, it’s necessary to behave as rapidly as potential.
Nonetheless, itemizing suppression isn’t all the time instantly apparent, particularly in the event you promote a number of merchandise. Amazon doesn’t notify you when your itemizing is suppressed, so in the event you’re unaware that there’s a difficulty you may lose lots of momentum in your product.
Let’s cowl the prime causes Amazon listings are suppressed and what to do in the event you expertise itemizing suppression.
What’s Amazon Itemizing Suppression?
In a current survey, eComEngine discovered that 59% of Amazon sellers surveyed have been involved about itemizing suppression.
Amazon listings which are suppressed are hidden from product searches. That signifies that they successfully can’t be seen by buyers.
A suppressed itemizing can rapidly expertise a drop in gross sales quantity. Regaining the momentum you’ve labored so onerous to construct can take a number of weeks and even months, so it’s greatest to keep away from itemizing suppression altogether.
Amazon will suppress product listings that don’t meet its requirements or tips. The affected listings might be restored if these points are addressed, nevertheless.
Go to the Stock tab in Vendor Central and choose Handle All Stock to verify for suppressed listings. For those who see a hyperlink for suppressed listings, click on on it to see which listings are flagged. For those who don’t see a hyperlink, none of your listings are at present suppressed.
Monitoring your listings and resolving any points rapidly is the easiest way to make sure that your listings can be found in Amazon search.
Frequent Causes for Itemizing Suppression
There are a number of causes your itemizing is likely to be suppressed on Amazon, so that you’ll must verify Vendor Central for extra details about your particular itemizing points. Nonetheless, there are some frequent causes for itemizing suppression which are useful to know.
Attainable causes for itemizing suppression embody:
- Photos don’t meet Amazon’s necessities
- No set product class
- Description incomplete or inadequate
- The title is simply too lengthy
- Product particulars aren’t stuffed in appropriately
- There’s already a replica itemizing on Amazon
- The merchandise is an Amazon-restricted product
Associated content material: The Amazon Product Itemizing Optimization Information
Most of those points are comparatively simple to resolve, so long as you’re conscious that there’s an issue together with your itemizing.
Failure to comply with Amazon’s picture necessities is the most typical motive for itemizing suppression. Taking the time to totally perceive the necessities so your merchandise are photographed appropriately might help you keep away from expensive reshoots.
The principle picture is the one which’s best to get mistaken, so right here’s a fast overview of some key necessities:
- A pure white background
- RGB coloration values of 255, 255, 255
- No graphics, illustrations, or drawings are allowed.
- Don’t embody props or equipment that aren’t bought with the product.
- You possibly can’t use textual content, logos, borders, watermarks, or different graphics.
There are numerous extra picture necessities, so you should definitely do your homework in your particular product and class.
Fixing and Stopping Itemizing Suppression
To repair suppressed listings, log into Vendor Central and go to the Handle All Stock web page. Now, choose Search Suppressed and Inactive Listings from the horizontal menu to see your suppressed listings on the Repair your merchandise web page.
You’ll see details about tips on how to resolve errors for every suppressed itemizing within the column on the best.
Generally the identical itemizing might be suppressed for a number of causes. If that’s the case, you’ll want to unravel the issue that’s at present displayed and verify again later to see whether or not the itemizing is un-suppressed or has one other suppression motive proven.
Be sure to’re following all of Amazon’s tips to keep away from itemizing suppression. You need to use the Amazon Itemizing High quality Dashboard in Vendor Central to assist handle your product compliance and verify for any lacking particulars.
The dashboard highlights your at-risk listings and offers details about what it is advisable add to keep away from itemizing suppression.
Shield Your Amazon Listings
When your listings are suppressed, consumers gained’t be capable of discover your product web page in Amazon’s search outcomes. This may put each your gross sales quantity and natural search rating in danger.
Whereas Amazon offers useful particulars in Vendor Central, it doesn’t ship notifications when your merchandise grow to be search-suppressed. That’s why we created SellerPulse, a 24/7 itemizing monitoring and alerting platform designed to save lots of you time whereas defending your listings.
When your listings are unexpectedly merged, blocked, or suppressed, you’ll obtain an e mail alert so you may deal with it straight away. The alert consists of suggestions that will help you resolve points as quickly as potential.
SellerPulse additionally consists of alerts for Purchase Field modifications, itemizing content material modifications, hijacker exercise, and stockouts, so you may handle your vendor status with ease. Attempt it right this moment!
Writer
Becky Trowbridge is the Digital Advertising Supervisor at eComEngine. Her mission is to empower Amazon sellers with the knowledge they have to be profitable in a aggressive market. When she’s not creating content material, she enjoys spending time outside, attempting new recipes, and studying.
