LONDON — Amandine Ohayon has been named chief govt officer of Stella McCartney and can take up her position on Dec. 1, WWD has realized.
She will likely be primarily based in London, and report on to the Stella McCartney board. She replaces Gabriele Maggio, who joined the corporate 4 years in the past and who will depart subsequent month to pursue different alternatives.
Ohayon was most just lately CEO of Pronovias, and spent a lot of her profession within the magnificence trade, working with manufacturers together with YSL Magnificence and Armani Magnificence.
She has greater than 25 years’ expertise in luxurious trend and sweetness, serving to firms to attain worthwhile progress and remodeling their companies.
“Her people-first management and brand-building expertise mixed together with her [ability to execute] have been pivotal within the success of manufacturers comparable to YSL Magnificence, Armani Magnificence and, extra just lately, Pronovias,” the McCartney firm stated in a press release shared completely with WWD.
“In her new position at Stella McCartney, she’s going to contribute to elevating the maison and accelerating its growth primarily based on its longstanding dedication to sustainable trend,” the corporate added.
Designer Stella McCartney stated Ohayon’s “management and wealth of expertise throughout companies and geographies will likely be sturdy belongings to construct an excellent future for the corporate. Her ardour for excellent trend and moral values makes her a terrific companion in our quest to champion a sustainable strategy to enterprise success.”
Ohayon stated the Stella McCartney model “epitomizes sustainable luxurious and moral trend. Along with Stella, we are going to proceed to redefine the trade, championing innovation, whereas accelerating the corporate’s progress with a acutely aware method that resonates with our values.”
She is a graduate of France’s ESSEC enterprise faculty, and holds an MBA in luxurious. Her most senior job in magnificence was as managing director of the L’Oréal Luxe division for the U.Ok. and Eire.
She left L’Oréal in 2018 to affix Pronovias as CEO. There, she labored on trade partnerships such a 10-year license settlement with Vera Wang, and managed the sale of Pronovias to Bain Capital earlier this yr.
She made sustainability a precedence at Pronovias.
On her watch, the corporate launched Second Life, an initiative that sees Pronovias launch clothes designed particularly to be altered, freed from cost, and worn once more after the marriage.
The primary launch consisted of greater than 50 bridal robes that might be transformed by altering the size, eliminating sleeves and including belts, straps, sashes and different particulars to create a brand new look. The variety of clothes within the assortment has elevated with every new season.
In 2021, Pronovias launched a sustainable initiative referred to as We Do Eco. The clothes are made out of luxurious eco materials and trims. Pronovias additionally works with Brides Do Good, the e-commerce platform that sells brides’ pre-loved wedding ceremony clothes and out-of-season inventory and samples from manufacturers.
