Aitana Lopez is a pink-haired 25-year-old mannequin from Barcelona who enjoys video video games, cosplay, and figuring out. She has 149,000 Instagram followers and earns a formidable $11,000 a month in model offers.
And, as her initials point out, she’s solely generated by AI.
Aitana is the creation of The Clueless, an AI modeling company in Spain that, in response to their web site, designs “considerate, long-lasting fashions that superbly characterize various personalities.”
In keeping with Rubén Cruz, Aitana’s creator and founding father of The Clueless, he created her as a result of too many actual influencers he labored with had been unpredictable and costing his agency cash.
“Many tasks had been being placed on maintain or canceled as a consequence of issues past our management. Usually, it was the fault of the influencer or mannequin,” Cruz advised Euronews.
The answer was to create a gorgeous mannequin with all of the belongings folks need — minus the perspective.
“We did it in order that we might make a greater residing and never be depending on different individuals who have egos, who’ve manias, or who simply need to make some huge cash by posing,” says Cruz.
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How Aitana Was Born
Cruz stresses that he did not create Aitana in a single day after just a few random DALL-E queries. His design workforce meticulously crafted her life to reflect a “robust and decided girl.” Each side of her persona is rigorously calibrated to attraction to on-line followers and types.
“A whole lot of thought has gone into Aitana,” he advised EuroNews. “We created her based mostly on what society likes most. We thought in regards to the tastes, hobbies, and niches which were trending in recent times.”
For instance, he says her hair is pink to reflect the model of gamer tradition. She does not smile on a regular basis to indicate that she’s difficult and somewhat self-centered. She’s an extrovert but in addition has a caring, delicate facet.
The Clueless design workforce schedules her actions each week, from touring to Madrid to dressing up like Trinity from The Matrix.
A Digital Success Story
The creation of a digital influencer appears to be paying off.
Aitana is probably not actual, however her followers are. She’s piqued curiosity and engagement on IG, leaving some admirers shocked that she’s AI. Specifically, one Latin-American actor with tens of millions of followers texted Aitana for a date, in response to Cruz.
Since Aitana first debuted final summer season, Cruz says his company has been bombarded by manufacturers with requests to create custom-tailored AI ambassadors.
However Cruz and The Clueless even have their critics. Many see the development as taking cash out of the pockets of real-life influencers, making a world the place folks do not know who’s actual and who’s pretend.
Others categorical concern over the unrealistic requirements AI fashions could set, perpetuating a extremely sexualized picture in advertising and marketing. They worry that her digitally enhanced appears to be like might result in unfavorable self-comparisons and emotions of inadequacy amongst younger women.
Nonetheless, Cruz argues that AI fashions like Aitana maintain {the marketplace} aggressive by enabling manufacturers with smaller budgets to afford social influencers, who can command as much as $10,000 per put up.
He says that creating attractive influencers like Aitana mirrors what {the marketplace} calls for.
“If we do not observe this aesthetic, manufacturers will not have an interest. To vary this method, it’s a must to change the imaginative and prescient of the manufacturers. The world generally is sexualized.”
Within the dynamic world of digital advertising and marketing, a brand new star emerges from the artificial cloth of our on-line world. Aitana López, a 25-year-old pink-haired digital mannequin hailing from Barcelona, is not only any influencer – she’s the creation of The Clueless Company, designed solely by synthetic intelligence. Together with her spectacular month-to-month incomes potential of as much as €10,000, Aitana is testomony to a groundbreaking shift within the promoting panorama.
Conceived amidst a enterprise droop final summer season, Aitana was the answer to the unpredictable and sometimes problematic nature of working with real-life influencers. “We endeavored to make a mannequin that might characterize manufacturers with out the standard setbacks,” explains Rubén Cruz, Aitana’s creator and founding father of The Clueless Company. Their initiative paid off; Aitana has turn out to be a success, securing contracts with corporations like Huge, a sports activities complement model, and fascinating an ever-growing social media viewers.
With greater than 121,000 followers on Instagram, Aitana’s digital existence piques curiosity and engagement, leaving some admirers shocked upon discovering her digital origins. Specifically, one Latin American actor with tens of millions of followers approached the AI mannequin for a date, unaware that Aitana lacked bodily kind. The creators have meticulously crafted her life, from weekly actions to journey escapades, all with out stepping outdoors the digital realm.
Aitana’s designers are usually not stopping there. They’ve already launched a second digital mannequin, Maia, and are seeing an uptick in requests from manufacturers desirous to develop their very own AI ambassadors – a development that might cut back the astronomical prices related to movie star endorsements.
Nonetheless, this new wave of perfection has not been met with out skepticism. Critics categorical concern over the unrealistic requirements these fashions could set, alongside the perpetuation of a extremely sexualized picture in advertising and marketing.
Regardless of such debates, The Clueless Company stands by their creation, emphasizing a mirrored image of present tendencies slightly than the institution of latest norms. Because the dialogue round digital influencers continues, Aitana’s existence could herald a future the place AI and the aesthetics of up to date society coalesce to redefine branding and sweetness.
