Zara is fortifying its magnificence lineup with hair merchandise — and has tapped seasoned hairstylist Guido Palau to take action.
The corporate is introducing Zara Hair on Nov. 30, a boxed set together with a gold gel, a gold glitter spray, a gold bobby pin and a gold comb that can retail for $49.90 in shops and on-line. Palau, who designed the merchandise, mentioned they’re the primary of many.
“That is the start of an entire rollout of merchandise we’ll be doing, which drops subsequent yr,” Palau mentioned. “It is a teaser, one thing we thought we’d do for the vacations as a enjoyable gifting thought and moving into the vacation season.”
As reported, gross sales for hair merchandise are nonetheless on the rise — particularly within the higher-end market. Circana information for the third quarter signifies a trade-up to status, as hair care unit gross sales within the mass market start to wane.
Zara launched a make-up vary in 2021. Final yr, the corporate tapped Jo Malone to create a perfume assortment below her second model, Jo Loves. Hair merchandise have been mentioned for years, Palau mentioned. “They’re attentive to concepts; they’re very open and a modern-thinking model,” he mentioned of the partnership. “We talked about doing a hair line some years in the past.”
Palau’s thought was to start out with merchandise extra beauty in nature, versus correct hair care, given Zara’s bread and butter enterprise. “The thought is the primary drop is extra fashion-led,” Palau mentioned. “There shall be different drops that come that can nod to trend, in addition to major styling and hair care merchandise.”
He additionally designed the gathering to enchantment throughout demographics. “It’s for anybody, any age, who fancies somewhat vacation spirit of their hair and desires somewhat little bit of sparkle,” he mentioned. “It’s simply to have enjoyable. I all the time get requested backstage how somebody may make their hair somewhat bit extra particular for the night or in the event that they have been going out — you are able to do that with just a few easy merchandise.”
Every product was designed for ease of use, too. “You’ll be able to replace your hair by simply placing within the bobby pin — it takes your hair from being naturally easy to one thing somewhat bit extra glamorous and with a bit extra edge to it,” he mentioned. “With the gold gel, you get this nice shimmer, and with the golden glitter spray, you get somewhat luster. It may begin out very gentle, or you’ll be able to construct up a way more excessive, exaggerated look.”
Palau reasoned that the flexibility of the merchandise mirrored the bigger state of the magnificence business. “It’s a loopy time in magnificence — there’s no guidelines if you go on social media. You could have all the pieces represented from excessive magnificence and hair concepts to easy and pure concepts. I’ve been on this business for a very long time, and that is essentially the most democratic, which is unbelievable,” he mentioned. “There’s no guidelines and the message is to be your self, be no matter you need. Go away it easy, or push it wherever you need it to go.”
