The 2024 Formulation 1 season goes to be right here earlier than you already know it.
The most recent signal that F1 is nearer to coming again than you suppose? The game’s governing physique unveiled the official entry record for the 2024 season on Friday. Whereas the 20 drivers who’re set to begin the 2024 marketing campaign stays unchanged from the Abu Dhabi Grand Prix — marking the primary time in F1 historical past that the drivers who completed one season are the identical group of drivers who will start the subsequent — there are some tweaks to the groups themselves.
Right here is the official 2024 F1 Entry Checklist, as unveiled by the FIA on Friday:
Astute observers will discover a number of adjustments. First at Sauber, with the departure of Alfa Romeo. After six years in a partnership with Sauber Motorsport, Alfa Romeo is leaving F1 forward of the workforce changing into an Audi works outfit within the 2026 season. That departure opened the door for a brand new sponsor to accumulate naming rights, and Australian streaming service Kick is that firm.
In an announcement launched on Friday, the workforce confirmed that Kick had acquired naming rights to the chassis for the upcoming season, and the workforce’s challenger for the 2024 marketing campaign would be the KICK Sauber C44.
The workforce’s official title: Stake F1 Staff Kick Sauber.
“Sauber has at all times been about innovation, breaking the mould and defying conference. The partnership with Kick.com is the newest and boldest show of the philosophy that drives us,” mentioned Staff Consultant Alessandro Alunni Bravi. “Kick.com is redefining the way in which stay streaming is finished and they’ll undertake the identical disruptive strategy on the planet of Formulation One. With Kick.com, our objective is to make the subsequent step find new and revolutionary methods to get nearer to our followers.”
Over at Aston Martin, Cognizant is not the title sponsor for the workforce, though the expertise big stays as a companion. Power firm Aramco, already a title companion, is now the unique title companion for the workforce.
“We’re very proud to proceed and strengthen our profitable partnership with Aramco,” mentioned Lawrence Stroll, Government Chairman of Aston Martin F1. “We already take pleasure in an essential strategic relationship and their assist as our title companion for the subsequent 5 years is a transparent demonstration of our shared ambition. Since 2022, they’ve performed a key function in Aston Martin’s Formulation One journey and their contribution will solely turn into extra important within the years forward.”
The ultimate tweak comes at AlphaTauri. A rebranding has been rumored for some time now, and experiences over the summer time indicated that Hugo Boss was maybe in line to turn into the workforce’s title sponsor for the 2024 marketing campaign. Nonetheless, these discussions appear to have did not bear fruit, and in latest weeks it was reported that the workforce would run beneath the title “Racing Bulls.”
That notion seems to be coming to fruition, given the title for the workforce subsequent season: Scuderia AlphaTauri RB.
