A consumer on TikTok has stumbled upon an AI Playlist function within the Spotify Library App.
The story, as reported by way of TechCrunch, mentioned, “The corporate (Spotify) confirmed the take a look at to TechCrunch, however didn’t share additional particulars concerning the expertise and the way it works, nor did it decide to a launch timeframe.”
On the social media platform, the consumer @robdad posted:
@robdad_ Since when did they’ve this replace on spotify. Now they bought chatGPT making our playlists… additionally wtf is Which Home Exploration😭😭 #spotify #replace #ai
The publish appears to point out a textual content field enabling customers so as to add data, generally referred to as a “immediate,” to allow the generative AI to create listening solutions and attainable playlists.
Though not formally introduced, the take a look at may inform of a future launch on the streaming large’s platform.
Spotify has had a busy yr, with consumer listening analytics being a heavy focus. The Firm’s annual “Spotify Wrapped” was just lately launched for subscribers to test their hottest songs and people throughout the platform’s tens of millions of audio tracks.
Spotify invests in AI
Earlier this yr Spotify launched its Private DJ function. This allowed customers to entry a digital DJ that the corporate heralded as a “Dynamic AI voice Platform.”
It’s unknown if Spotify intends to hyperlink the Private DJ and the examined function found by way of TikTok, however AI is a big supply of curiosity for the corporate. As acknowledged of their February launch, ”Personalization is on the coronary heart of what we do at Spotify.”
Job cuts introduced in 2023 for Spotify
Daniel Ek, CEO of Spotify introduced this month that the streaming platform was going by the method of creating redundancies.
The Co-Founder and senior position holder mentioned this raft of job cuts “isn’t a step again; it’s a strategic reorientation.”
It stays to be seen if this funding in automation is expounded to the redundancies, however AI appears to be a giant a part of Spotify’s future plans.
Picture Credit score: Daniel Reche, Pexels
