1. Studying and Literacy
Okay-12 leaders and educators are obsessed with studying! In September, ‘I Actually Cried’: Lecturers Describe Their Transition to Science-Based mostly Studying Instruction went viral, rapidly changing into one of many most-read articles amongst district leaders, principals, and academics. As well as, a video about how a superintendent overhauled literacy instruction in his district has garnered almost 3,000 web page views because it went dwell in late September.
What’s Working:
Spotlights are a gated assortment of EdWeek articles surrounded by the sponsor’s content material that delivers high-quality leads every time it’s downloaded. Studying Horizons’ Highlight on the Science of Studying produced over 2,200 leads, outshining different Spotlights in 2023.
2. Pupil Engagement & Motivation
In response to an EdWeek Analysis Heart survey, 70% of academics stated that their college students misbehave extra now than they did in 2019. Reengaging and motivating college students who’re testing of faculty—each mentally and bodily—is a prime precedence for Okay-12 leaders and educators. An October op-ed summarizing analysis on faculty self-discipline was the fifth most-read article amongst each district leaders and principals, with over 2,500 web page views solely from Okay-12 leaders.
What’s Working:
Istation tapped into this challenge by sponsoring a Okay-12 Necessities Discussion board on Pupil Motivation that drew 1,100+ registrants, greater than a 3rd of which have been district and faculty leaders. In addition they supplied a Quiz on Methods for Pupil Engagement that yielded 1,300 leads. After taking the quiz, over 700 respondents took it once more and 400 seen associated articles on edweek.org. Hyper-targeting based mostly in your key patrons and the content material they devour is one thing many corporations decide to do. Say you need to attain district employees who examine scholar engagement—your adverts can be featured alongside EdWeek’s content material.
3. Particular Schooling
Do you know that the variety of college students in particular training has doubled over the previous 4 a long time? A September article on Why Extra College students Are in Particular Schooling resonated with district leaders, who’re answerable for offering companies to a rising section of their scholar our bodies. Equally, “particular training” was the third most searched time period on EdWeek this fall.
What’s Working:
Renaissance hosted a webinar the place many Okay-12 leaders and educators go for PD and greatest practices – EdWeek. Their Straight Speak: Efficient Practices to Help College students with Dyslexia Webinar generated over 2,400 leads, with ongoing development as folks proceed to look at on demand.
4. Pupil Properly-Being
Pupil well-being, particularly psychological well being, is an important concern for Okay-12 leaders. From August-October, “psychological well being” was the fifth most searched time period on EdWeek. One article that grabbed the eye of district leaders specifically was Why America Has a Youth Psychological Well being Disaster, and How Faculties Can Assist.
What’s Working:
A current Highlight on Trauma-Knowledgeable Instruction from the Disaster Prevention Institute options methods for supporting college students experiencing various kinds of trauma. It had excellent viewers engagement, amassing over 7,300 extremely certified leads.
Our Newest Information to Trending Matters in Okay-12 Schooling is Right here!
Curious what’s on the thoughts of district & faculty leaders? Trending Matters in Okay-12 Schooling is filled with insights like the commonest search phrases, fashionable articles and subjects, and extra.
5. Math
Pandemic-related challenges led to traditionally low math scores. Okay-12 leaders and educators are targeted on restoration. This fall, “math” was the 4th most searched key phrase on EdWeek and an article from our Miscalculating Math Particular Challenge was the 4th most learn submit on Flipboard, a social media platform fashionable with academics.
What’s Working:
MIND Schooling harnessed this engagement by internet hosting a webinar on Understanding and Making use of the Science of Studying Math that garnered over 7,400 registrants and 500+ dwell attendees. In addition they sponsored a Quiz on The Science of Studying Math that generated a further 7,400 leads.
We may also help you develop a profitable marketing campaign tailor-made to your distinctive advertising objectives. To study extra, contact advertising@educationweek.org.
