WWD has named Eugenia Miranda Richman editor in chief, efficient Jan. 16.
She joins WWD from SheKnows, the place she was editor in chief.
In her new position Richman will oversee the WWD editorial workforce in the ongoing growth of its award-winning enterprise content material, and information the evolution and enlargement of its net, print, social, video and e-commerce initiatives because the model continues its mission to attach the worldwide vogue, retail and wonder industries by insightful information and evaluation.
Richman will report back to James Fallon, editorial director of WWD and Fairchild Media Group.
“I’m honored and humbled to tackle such a duty — the digital evolution of a legendary New York establishment,” mentioned Richman. “WWD’s legacy and authority within the vogue trade is unmatched, and I stay up for working with Jim to amplify it to a wider viewers. With our complementary backgrounds, Jim and I can diversify the model and enterprise to its fullest potential. It’s a really thrilling second for WWD.”
“Over the course of her seven-and-a-half years at PMC and most lately SheKnows, Eugenia has efficiently grown a sturdy e-commerce enterprise, created an award-winning video technique and elevated the appear and feel of the model,” mentioned Jay Penske, chairman, founder and chief government officer of WWD guardian Penske Media Corp. “Eugenia leads with dedication and keenness for her work and I stay up for watching what she does on this position.”
“We can’t be extra excited to welcome Eugenia as editor in chief of WWD and are looking forward to her to carry her deep experience and intensive background in digital media to assist proceed the digital transformation of WWD, which is already seeing historic highs in visitors,” mentioned Fallon. “Working with Eugenia, the objective is to strengthen WWD’s world authority, develop such new initiatives as WWD Weekend and attain much more readers and followers throughout all of our platforms.”
“We’re thrilled to have Eugenia becoming a member of the Fairchild workforce,” mentioned Amanda Smith, Fairchild Media Group president. “As WWD expands and innovates its product choices throughout platforms and classes, her management and huge expertise in constructing model communities and connecting with audiences in new and revolutionary methods will likely be an enormous asset to the way forward for the model, and to all of our companions. I’m excited for the limitless potentialities this represents.”
Richman is an award-winning editorial chief with a observe document of creating viewers, manufacturers and companies. At SheKnows, she not solely doubled its readership however elevated its look, really feel and protection. Beneath her management SheKnows launched new editorial merchandise, together with shiny digital points and topical digital occasions, and received awards. She grew customers by one hundred pc and web page views by 180 %. Previous to becoming a member of She Media, which can also be owned by Penske Media, Richman served as digital director of Fairchild Media’s Footwear Information, the place she grew the model’s digital attain by 1,000 % and constructed its e-commerce enterprise.
Richman has additionally held editor positions at Vogue.com, xoJane.com, Café Media, and Various: Points in Increased Schooling. She has additionally written for InStyle, Billboard, Marie Claire, Cosmo for Latinas, Glam Belleza Latina, NBCNewYork.com, Girl’s Day, Mundo Hispánico and Atlanta Latino, the place she received an award from the Nationwide Affiliation of Hispanic Publications for Greatest Political Story.
