Saint Laurent has simply introduced the opening of its largest flagship retailer up to now. Positioned in Paris’ Champs-Élysées — maybe one of the vital fashionable addresses in Europe — Saint Laurent’s inventive director, Anthony Vaccarello feedback, “I needed to grasp one in all Yves Saint Laurent’s needs when he arrived in Paris and stated he needed his identify to be written in fiery letters on the Champs-Élysées”.
Celebrating the essence of the constructing’s unique architectural parts, the shop options laborious, industrial surfaces with uncovered concrete partitions and marble flooring. The constructing’s restored Haussmannian facade is Saint Laurent’s newest interpretation of recent luxurious. The placing, luminous interiors present a sequence of distinctive areas that circulation naturally with the only function of making a fascinating expertise for shoppers. The juxtaposition of uncooked and refined is delivered by means of thoughtfully place design parts, creating a brand new paradigm for a luxurious procuring expertise that’s maybe often extra clinically polished and predictability up to date.
Interspersed within the white areas are sensuous placements of wooden, a number of Donald Judd furnishings items and a smattering of neon-purple colors. A curved black-lacquered wood staircase leads shoppers to a serene non-public backyard, ideally after they’ve had a flick thru model’s assortment displayed on marble frames. One of many boutique different highlights embody a double-height lobby that includes a neon mild sculpture by artist Cerith Wyn Evans which was commissioned by Saint Laurent.
So what does this imply for the Saint Laurent Maison? Nicely, followers of the home will recoginse that architectural buildings and marble platform have been seen on the background of Saint Laurent’s Spring/Summer season ready-to-wear assortment. In case you recall, a winding staircase was additionally seen at Saint Laurent’s Pre-Fall 2023 imagery.
Conceptual shapes and smatterings of not-so-obvious maximalist parts showcase that Saint Laurent will not be afraid to take probabilities whereas concurrently not rendering to the quintessential tackle a boutique. eradicating the necessity of predictability plush furnishings, harsh white lighting and mirrors in each nook. Identical to the areas on this Champs-Élysées retailer, there’s a depth to the garments and extrodinary tailoring that talk for itself and don’t must depend on an ostentatious background to make them shine.
Saint Laurent Champs-Élysées doorways are open at 123 avenue des Champs-élysées.
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