TOGETHER AGAIN: Marimekko, the Finnish design home, has once more partnered with Uniqlo, the Japanese international attire retailer, for a limited-edition assortment to be launched in early 2024.
The gathering combines Marimekko’s artwork of printmaking with Uniqlo’s LifeWear of straightforward and high-quality on a regular basis clothes. Will probably be supplied in Uniqlo shops and at uniqlo.com in all markets, beginning Jan. 1.
The merchandise are designed at Uniqlo’s worldwide headquarters in Tokyo’s Ariake District. New coloration mixtures for Marimekko prints are created at its headquarters in Helsinki. The gathering’s objects are manufactured in Vietnam, Indonesia and China. Retail costs vary from 7.90 euros to 34.90 euros.
Marimekko and Uniqlo first began collaborating in 2018, and have performed six limited-edition collaborations.
“We’re excited to reunite with Uniqlo for this new limited-edition collaboration assortment that brings collectively Marimekko’s artwork of printmaking with Uniqlo’s dedication to create high-quality clothes that’s practical and democratic for everybody’s every day way of life. Restricted-edition model collaborations with huge international attain enhance Marimekko’s worldwide model consciousness and this manner assist our development technique, particularly in worldwide markets,” mentioned Sanna-Kaisa Niikko, chief advertising and marketing officer of Marimekko. “We imagine that this collaboration is a superb alternative to introduce Marimekko to giant new audiences world wide — and to supply clients one thing enjoyable and shocking.”
In line with Marimekko, model collaborations sometimes generate licensing revenue to the model within the Asia-Pacific area within the second and third quarters of 2023.
A glance from the Marimekko x Uniqlo collaboration.
Courtesy of Marimekko.
Yukihiro Katsuta, head of analysis and improvement for Uniqlo, added, “We’re delighted to collaborate with Marimekko as soon as once more. The newest line combines Uniqlo’s signature simplicity with Marimekko’s stunning prints impressed by Nordic nature and wildlife. The gathering is designed to be loved with household and buddies and is ideal for staying heat. I hope everybody can get pleasure from this particular assortment obtainable for a restricted time solely.”
The gathering contains Uniqlo’s tender fleece outfits and practical Heattech, in addition to a lightweight shoulder bag for each girls and youngsters, and socks. Marimekko’s prints featured are the Kivet, Kissapollo, Seireeni by Maija Isola, and Hattara by Pentti Rinta. Every sample is impressed by Nordic nature, in colours reminiscent of pearl grays, muted gold and black. — LISA LOCKWOOD
Purses within the Marimekko x Uniqlo collaboration.
Courtesy of Marimekko.
HARRODS BOUND: Sabina Bilenko is constructing on its bespoke enterprise, launching a excessive ready-to-wear line in-store and on-line at Harrods.
Based by Uzbekistani-born twin sisters, Sabina and Diana Bilenko originally of the COVID-19 pandemic, the London-based model attracts inspiration from their previous.
“We have been born in Uzbekistan the place there’s a wealthy historical past of workmanship, notably in jewellery and decorative and gold embroidery,” mentioned Sabina Bilenko.
“Everybody all the time thinks of Paris as the town of couture, however we’re so proud to be based mostly in London as there’s really an unbelievable pool of gifted seamstresses and you will need to us to maintain this ability and craft going within the metropolis and guarantee it strikes on to the following era,” Diana Bilenko added.
With its intricate beading, jewel tones, and cinched silhouettes, the label’s ready-to-wear line nods to couture craftsmanship.
Bejeweled detailing nods to the label’s atelier.
Courtesy of Sabina Bilenko
“After the success of our couture launch, we have been eager to supply the Sabina Bilenko world to a brand new consumer in addition to permit our present purchasers to buy with us for various events. With ready-to-wear we’ve been capable of provide extra informal items however nonetheless with the Sabina Bilenko handwriting,” mentioned Sabina Bilenko.
The sisters cite Polish painter Tamara de Lempicka, finest identified for her Artwork Deco portraits depicting twentieth century aristocrats, as a key reference, seen within the sensuous slashes, pleats and folds all through the gathering’s choices.
Make no mistake: Whereas completely female, like these de Lempicka fashions, the clothes is practical, too — not only for lounging about. Encompassing clothes, mini and maxi, for day or evening, skirt fits, and trousers, the gathering carries a sartorial edge that makes it excellent for any event.
The model’s ready-to-wear launch at Harrods happened after a pop-up for the label’s line earlier within the 12 months on the division retailer was met with constructive reception, a pure evolution of their previous collaboration.
A minidress from the gathering’s new line.
Courtesy of Sabina Bilenko
“The Sabina Bilenko girl could be very worldwide, which is why we love having our showroom in London as we’re capable of see our purchasers from everywhere in the world. She is somebody who’s impartial, elegant, travels, appreciates craftsmanship, true high quality and she or he is aware of what she needs,” mentioned Sabina Bilenko.
Followers of the glamorous model embody India Amarteifio, Fan Bing Bing, Nazanin Boniadi, and Ciara. — VIOLET GOLDSTONE
