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HomeFashionSanlorenzo Yachts, Leonardo Ferragamo’s Swan Discover Partnership – WWD

Sanlorenzo Yachts, Leonardo Ferragamo’s Swan Discover Partnership – WWD


SHIPS AHOY: Main Italian maker of made-to-measure yachts Sanlorenzo and Florence-based Sawa, an organization owned by Leonardo Ferragamo, revealed the signing of a memorandum of understanding on Thursday.

Sanlorenzo mentioned in a press release that the settlement includes an exclusivity interval to guage potential “joint strategic alternatives” between Sanlorenzo and Sawa’s Nautor Swan Group, an organization recognized for its smooth Swan crusing yachts.

Nautor Swan was based in 1966 by Pekka Koskenkyla in Pietarsaari, Finland. It has been owned since 1998 by Leonardo Ferragamo, who constructed its picture worldwide.

Sanlorenzo stays one in every of Italy’s high shipyards driving the uptick of the nation’s yachting business, now a predominant catalyst of the financial system. Lately it has grown its picture as a specialist in floating luxurious houses fueled by collaborations with high-profile names like designer Patricia Urquiola. The La Spezia-based firm booked 740.7 million euros in gross sales of recent yachts in 2022, benefiting from a surge in demand for luxurious vessels.

Revenues generated by Italy’s nautical sector as a complete surged 20 p.c in 2022 to 7.33 billion euros, based on the nation’s Marine Business Affiliation. By comparability and based on the French Nautical Industries Federation (FIN), France’s boating sector registered 4.95 billion euros in gross sales within the nautical business and companies between 2021 and 2022, the final fiscal 12 months reported.

A strategic partnership with a pacesetter like Sanlorenzo would enable Swan to innovate and improve on a sustainable degree and would additional strengthen its “long-term imaginative and prescient,” Ferragamo defined in a press release.

“A strategic partnership with Sanlorenzo Group would supply a number of alternatives to maneuver ahead on this virtuous path with joint investments in revolutionary applied sciences, in sustainability, and in a extra intensive service community for our prospects globally,” he mentioned.

Sanlorenzo

Sanlorenzo’s SD96 designed by Patricia Urquiola.

Courtesy of Patricia Urquiola

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