PARIS — Louis Vuitton is ringing within the new yr with a line of Y2K trend classics.
The French luxurious model is reviving its Monogram Vernis and Monogram Denim designs with a variety of leather-based items, footwear and equipment launching on New 12 months’s Day, backed by a digital marketing campaign that includes 4 performers designed to enchantment to the Gen Z customers who’ve embraced the aesthetic of the early 2000s.
“Bridgerton” actress Phoebe Dynevor touts a stonewashed Nano Speedy Denim bag and matching baseball cap in one of many photographs for the LV Remix assortment, whereas Taiwanese singer, musician and actress Nana Ouyang poses with the Croissant MM Denim, a riff on a mode launched in 2002, and coordinating slide sandals.
In the meantime, Congolese-Belgian singer and rapper Lous and the Yakuza sports activities a Pochette Hills Denim bag, one other jacquard denim micro bag that faucets into nostalgia for the period when Marc Jacobs was inventive director of womenswear at Vuitton. The net photographs additionally function “Fairly Little Liars” star Shay Mitchell.
Lous and the Yakuza within the Vuitton marketing campaign.
Courtesy of Louis Vuitton
Buzz has been constructing across the comeback of the strains, as Y2K trend continues to pattern on TikTok.
The Monogram Vernis assortment launched in 2000 and the Monogram Denim adopted in 2005. Costs for the LV Remix assortment vary from 295 euros for the Pochette Multiclés 4 Vernis keyholder to three,500 euros for a Coussin PM bag.
The Noé and Speedy baggage are supplied in Monogram Denim canvas and the Micro Alma, a smaller model of the model that was initially common with celebrities from Paris Hilton to Blake Full of life, is available in blue, pink and yellow patent leather-based.
They’re joined by new shapes together with the Capucines East-West and the Twist West — each that includes an elongated body — and the Twist Little, a compact bag designed to go from day to night.
Among the many footwear in Monogram Denim are dressier kinds such because the Nina Ballerina and Archlight slingback, together with the extra informal Helios Espadrille line that features wedge and flat sandals, and a traditional espadrille.
Sneakers together with the Neo Run Away and Time Out function Monogram Denim or Monogram Vernis in pastel shades.
Nana Ouyang within the Vuitton marketing campaign.
Courtesy of Louis Vuitton
